Experts advise technical communication professionals to develop business acumen, that is, awareness of the financial and political forces underlying the work of their groups and those of the internal or external clients they serve, so training professionals can work effectively and propose options that clients are likely to accept. This session introduces the basics of business acumen for technical communication professionals.

You’ll learn:

  • Why technical communication is a client service profession (even if you work internally)
  • How organizational contexts affect your work
  • How to use project management and processes to manage customer expectations
  • How your group charges its clients
  • The results internal and external clients really care about
  • Competition for your work—internally and externally

Speaker Profile

Saul Carliner

Saul Carliner is a Professor of Educational Technology at Concordia University in Montreal, where his research and teaching focus on the design of instructional and informational materials for the workplace, the management of groups that produce them, and related issues of policy and professionalism. In industry, he advises learning and communication leaders on strategic business decisions, conducts complex program evaluations, and offers skill-building workshops. An award winning teacher, researcher, and author, his books include the best-selling Training Design Basics, award-winning Informal Learning Basics, and hot-off-the-presses Career Anxiety: Guidance for Tough Times (with Margaret Driscoll and Yvonne Thayer) and special issue of Intercom about perceptions of technical communicators. He is a Fellow of the Institute for Performance and Learning, and a Fellow and past international president of the Society for Technical Communication.

Cost and Registration

This event is open to members and non-members.

  • Los Angeles chapter members: $5
  • Santa Barbara chapter members: $5
  • Technical Editing SIG members: $10
  • Other STC members: $20
  • Non-members: $25
  • Students: $0

Register for the Webinar:
Advance registration is required. Clicking the following button lets you register through Eventbrite without leaving this site.

A joint Santa Barbara STC and
Los Angeles STC event

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Practical Sketching, using basic shapes and lines to convey a word or idea, is scientifically proven to help your memory and attention, and it can also help you nurture your creativity and bring fresh ideas to your writing. We’ll explore using this method as part of a process that begins with reading, helps you develop your ideas and think through problems, and ends with a well-thought-out draft.

Speaker Profile

Ellizabeth Alley

Elizabeth Alley is a Certified Professional Technical Communicator (CPTC) with 11+ years of experience in technical communication, preceded by 11+ years in nonprofit public art project management. She advocates for the user, providing clear and concise information to help readers do their jobs or understand a product or process. As an artist, she focuses on sketching, painting, teaching art to adults, and advocating for the use of sketching in everyday life as a tool to improve memory and observation skills. She has organized, curated, produced, and participated in over 30 solo and group shows since 1999.

Cost and Registration

This event is open to members and non-members.

  • Los Angeles chapter members: $0
  • Santa Barbara chapter members: $0Students: $0
  • Other STC members: $10
  • Non-members: $20

Register for the Webinar:
Advance registration is required. Clicking the following button lets you register through Eventbrite without leaving this site.

A joint Santa Barbara STC and
Los Angeles STC e

{ Comments on this entry are closed }

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